As AI technology keeps advancing, it has started integrating itself into all sorts of skills including copywriting, art, programming and even artificial voice synthesis. If they want to adapt, copywriters need to leverage the capabilities of AI to enhance their content and speed up their workflow.
In this blog post, I’ll outline the best AI tools for content generation as of 2023, featuring both paid and free options.
If you are interested in the best free AI Art Generators, click here to learn more.
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1. Jasper AI (Free Trial)
Jasper AI is an AI-powered writing tool that can assist you in creating various types of content, including blog posts, marketing copy, social media captions, emails, and more.
Here are some key features of Jasper AI:
- Templates: Jasper AI provides specific functions or structures for generating text, such as expanding a short sentence or a few words into a longer sentence that is creative. There are over 50 content templates to choose from.
- Jasper Documents: This feature lets you create content from scratch using commands. To ensure optimal results, crafting precise and well-defined prompts is crucial. Provide a clear and specific instruction or ask a targeted question to guide Jasper’s response.
- Collaboration: Jasper AI is more than just a language model. It allows teams to build its AI engine directly into their platforms with Jasper API. Jasper can turn a single piece of content into a full-scale campaign in a matter of minutes, and invite collaborators from all over your company to make edits.
- Security: Jasper keeps your data safe and private with built-in security features that stay up-to-date as security protocols evolve. Its data centers are U.S.-based, and it does not retain any ownership of your outputs.
Jasper AI is based on OpenAI’s GPT-3 language model, which is trained on a vast database of text, enabling it to understand and generate human-like content. The company claims that it can reduce the time taken for first drafts by 80%, increase content output tenfold, and provide a ROI of 400%. With this tool you can effortlessly generate high-quality content, saving time and streamlining your writing process.
2. Quillbot (Free and Paid)
Quillbot is an AI-powered writing tool that specializes in paraphrasing and rewriting existing content. It offers various modes and features to ensure the right words are used in every situation, making it a great tool for academic writing, content creation, and improving your language / vocabulary skills.
Some of the key features of Quillbot are:
- Paraphraser Tool: This is the tool that sets Quillbot apart from other grammar and AI copywriting tools. The paraphrasing tool lets you rewrite content in several ways to make it more concise, longer, or sound different.
- Paraphrasing Modes: Quillbot offers several paraphrasing modes, including Standard, Fluency, Creative, and Shorten. Each mode has its own unique features and can be used to achieve different results.
- Grammar Checker: Quillbot also has a grammar checker that can help users identify and correct grammatical errors in their writing.
- Summarizer Tool: The summarizer tool can help users create summaries of longer texts, making it easier to digest and understand the information.
- Plagiarism Checker: Quillbot’s plagiarism checker can help users ensure that their writing is original and free of plagiarism.
Quillbot is a great tool for anyone looking to refine their writing skills. While it may not offer the same level of sophistication as Jasper, it’s a simple and inexpensive alternative for elevating the quality of your work.
Here’s my in-depth article on this tool.
3. Writesonic (Free and Paid)
Writesonic is an AI-powered writing tool that offers a variety of features to help users create high-quality content quickly and efficiently. The main features of Writesonic are:
- SEO Management: Writesonic offers a Meta Tags Generator (for the Home Page) that helps users create SEO-friendly meta titles and descriptions in seconds. This feature can help users optimize their website for search engines and make it easier for users to find the right page when they arrive on their site.
- Customizable Rules: It offers customizable rules that allow users to set their own preferences for tone, style, and content. This feature can help users create content that is tailored to their specific needs and preferences.
- Personalization: With Writesonic’s AI Article Writer 5.0, you can craft factual and personalized content with ease. The generated content is unique and in line with your brand, incorporating reliable information, and optimized to rank higher on search engines.
- Social Media Integration: Using this tool, users can create content for social media platforms like Twitter, Facebook, Instagram, and LinkedIn. It offers a variety of attributes, including a Twitter Thread Generator, Facebook Ads, Google Ads, and Quora Answers, that can help users design engaging and high-converting posts for their social media campaigns.
Even though Writesonic has some limitations, such as limited templates and no full-length blogs, it can still be a valuable resource for its exclusive features that aren’t available on other platforms.
4. DeepL (Free and Paid)
DeepL is an AI-powered translation tool that can be used to improve localization via content translation. It uses AI to efficiently translate content while keeping its meaning and nuance, making it perfect for businesses expanding to new regions. Its neural networks are able to capture even the slightest nuances and reproduce them in translation, unlike any other service, achieving record-breaking performance according to scientific benchmarks.
With the pro version, you can translate an entire document with one click, and all fonts, images, and formatting remain in place, leaving you free to edit the translated document any way you like. DeepL can be used to translate up to 3 documents and 3,000 characters for free, and the Pro plan, which ranges from $8 to $57 USD/month, gets you unlimited translations and other specialized features. Additionally, DeepL can be used to translate texts as you’re writing them directly in any application or tool that supports editing by selecting those texts and using a keyboard shortcut.
It is important to note that, just like with content generated from scratch, it is recommended to have someone check the translated copy over to make sure it’s an accurate translation, not only for readability but also to avoid any potential legal and/or public relations disasters if the translated copy doesn’t quite match up to the original.
5. Hypotenuse AI (Free Trial)
Hypotenuse AI is an AI-powered writing assistant that can generate high-quality content in the form of blog articles, ad copies, and everything else you might need for your marketing campaigns or e-commerce sites. Its main function is to help marketers and writers streamline their content creation and delivery processes, from content ideation to co-creating entire campaigns with AI.
Hypotenuse’s AI-powered content generation tool is optimized for SEO, so you can make sure your ads are seen by the right people. Its AI-driven algorithms can identify keywords and phrases that will help your ad copy stand out from the competition. With an array of customization options, you can quickly and easily create ads that are tailored to the needs of your specific target audience. There is also a built-in product description generator that can create precise and persuasive descriptions in seconds.
Unlike other AI tools, Hypotenuse AI offers unique features, such as the Content Detective tool, which researches and extracts factual information to eliminate inaccuracies within research workflows. It also offers an AI image generator that can create beautiful, eye-catching images from a simple prompt. It is an affordable and user-friendly option for those looking to streamline their blog and content writing processes without breaking the bank. A free trial is available (no credit card), along with pricing plans starting at $15 – Individual and up to $59 per month for the Teams plan.
Check out my in-depth review of Hypotenuse AI here.
6. ChatGPT (Free)
I can’t finish this list without mentioning ChatGPT, the free language model that all of these tools are based on. ChatGPT is an AI large language model developed by OpenAI that lead the path of the new AI age. Even though it doesn’t have any special features made specifically for copywriting, it is 100% free to use and capable of generating high-quality copy.
Here are some ways the chatbot can be used as a tool for copywriting:
Brainstorming: Very useful as a brainstorming partner, providing turns of phrase and ideas to talk about throughout the content creation process.
SEO meta descriptions: Can write good SEO meta descriptions.
Summarizing text: ChatGPT is good at summarizing text and can provide a helpful framework for your blog post.
Simplifying content: Able to simplify complex information by identifying main points, reorganizing work into bullet points, cutting out jargon, and fixing inaccuracies.
Refining messages: Can be used as a creative editor to refine the style and tone of copywriting projects by providing feedback on the clarity, relevance, and impact of the message.
ChatGPT is a great option if you want to explore the capabilities of AI content generation for free without any of the extra fluff that is contained in the more in-depth tools. The universality of the chatbot allows you to utilize it as your assistant throughout your entire copywriting workflow. The language model is trained on a huge database, which means you can request anything, even a step-by-step guide on how to set up and host a website or a short lesson on search engine optimization.
7. CopyAI (Free and Paid)
CopyAI is a cutting-edge AI-driven copywriting solution that produces top-tier content tailored for a wide range of applications.
Here are some ways that CopyAI differentiates itself from the competition:
- Brand Voice: With the “Brand Voice” feature, you can ensure that your brand voice is maintained across all your content. This feature allows you to set the tone and style of your brand, and CopyAI will generate content that matches it.
- Workflows: Optimizes your workflow by allowing you to create multiple content types simultaneously in over 95 languages. Think of it as a versatile chatbot that enhances your content creation efficiency.
- Automated Product Descriptions: Automatically generates compelling product descriptions for your online store in seconds. This feature can help your brand break free from generic product pages and write personalized copy that sells.
- Content Briefs: With Content Briefs, you can build rank-worthy content that matches your keyword’s search intent. This feature can help set your writers up for success with every brief you create.
- Hiring Blurb: Can help you create a dynamic and attention-grabbing hiring blurb. This feature can help you promote your company culture and fill positions more efficiently.
CopyAI is a versatile writing tool that can help businesses and freelancers create high-quality content more efficiently. Its unique features make it stand out from other AI tools and can help businesses maintain a consistent brand identity across all their content.
Final Verdict
As AI-powered tools for content generation continue to evolve and become increasingly sophisticated, they offer an invaluable resource for writers and businesses alike. Whether you’re looking to streamline your content creation process, optimize your SEO efforts, or maintain a consistent brand voice, the AI tools mentioned in this post provide a wide range of capabilities to meet your needs.
It’s important to remember, however, that while AI tools can greatly assist in content creation, they should be viewed as valuable aids rather than complete substitutes for human creativity and expertise. The human touch, insight, and judgment are irreplaceable aspects of crafting truly exceptional content. To remain competitive, copywriters must harness AI’s capabilities to enhance their content creation and significantly accelerate their workflow.
– Robert Amaron
